联盟概况

西南交通大学校园新媒体联盟是西南交通大学校内各单位和学生组织共同发起成立的新媒体交流和资源互享平台，其宗旨是致力于加强校内各新媒体平台之间的交流互动，实现校园传统媒体与新媒体的有效联动、聚合传播，畅通校园媒体资源整合与服务信息共享的机制和渠道，不断提升校园新媒体的传播力，共同促进学校新媒体的健康发展。

校园新媒体是学校思想文化的重要宣传阵地。西南交通大学校园新媒体联盟要坚持在学校党委的领导下，坚持四项基本原则，努力为党和国家的全局工作服务，从有利于学校内涵发展，有利于学校形象塑造和有利于学生的健康成长出发，做到形成新媒体工作合力，科学定位各类新媒体重点工作领域，最大限度覆盖教师、学生和校友群体，发出强有力的交大之声。广泛吸纳教师、学生和校友中的网络达人，建良策，导舆论，优化交大师生的网络生态环境。

西南交通大学校园新媒体联盟秘书处设在校党委宣传部（新闻中心），为校园新媒体联盟的办事机构与联络机构。

Southwest Jiaotong University New Media Union is the new media exchange and resources sharing platform jointly initiated by different units and students’ organization of SWJTU with the outline of strengthening the communication and interaction of different media platforms in the campus, achieving the effective linkage and integrated publicity of traditional media and new media, and dredging the systems and channels of campus media resource integration and service information share, constantly improving the publicity force of campus new media, and jointly promoting the healthy development of the campus new media.

Campus new media takes the important publicity position in school ideology and culture. The SWJTU New Media Union should insist in the leadership of the University CPC Committee, uphold the Four Cardinal Principles, strive for serving the overall work of the Party and Country, thus benefiting the development of the university connotation, benefiting to sculpting the university image and the healthy growth of students, forming the combined strength of new media work, scientifically positioning the key work fields of various new media, and maximizing the coverage on teachers, students and schoolmates and make the powerful sound of SWJTU, widely attracting the network doyen from teachers, students and schoolmates, providing the excellent suggestions, guiding the public opinion, and optimizing the network environment of the teachers and students.

The secretariat of SWJTU Campus New Media Union is set in the University Publicity Department of CPC Committee (Office of News Center) and is the working and liaison organization of the Campus New Media Alliance.